Online Marketing Businesses And The Trust Factor

What comes to mind when you think about or hear about online marketing businesses? How do you discern the trustworthy ones? Read my method.

What’s the catch? Do you think scam?  Maybe you think because there is so much deception, or at least the possibility of it, that it’s difficult if not impossible to decide.

Let’s get started by comparing them to a brick and mortar business.  Shall we?

Online vs. brick and mortar

The obvious and main difference is you can visit brick and mortar businesses, see and/or touch the merchandise, and deal face to face with someone, whereas with an online business you can’t.

Aside from that, what’s the real difference?  Is there any?  Are there any?  What is it?  What are they?

In the final analysis, it comes down to whether the buyer/customer feels comfortable enough to give money to the seller/business.

Aren’t we really talking about trust?

Trust factors

What are the factors that are important to you when deciding if you will do business with someone?  Furthermore, how much time, effort, and thought do you put into it?

I think for most of us it’s a gut feeling.  We don’t spend a lot of time thinking about it.  We either trust someone or we don’t.  If we don’t trust someone, we don’t do business with them.  If we do trust someone we MIGHT do business with them if we want or need what they offer.

Here are some of the things I think about:

What are some of the things you consider?


How do you measure reputation?  Do you base it on word-of-mouth that you’ve heard from others you know?  Do you consider what you’ve heard from people you don’t know as well?

How much time do you spend investigating the reputation of a business?

I dare say that in most cases, most of us don’t spend a lot of time doing investigation.  Most people probably figure there is always some sort of risk.  If the business breaks our trust, or more accurately, if they piss us off, we stop doing business with them.

Otherwise, as long as they have what we want, they address our problems if and when we have them, we’re satisfied with their return policy and if we need to return something, we do.  As long as their pricing is within reason, it’s business as usual.

How much weight do you put in written testimonials and product reviews?

If these things are important to you, do you think it will be easier to find them for brick and mortar or online businesses?

How much information is freely available and how transparent is the information you get?

Handling problems

A problem for one may not be a problem for someone else.  This is a subjective area that varies from person to person.

Let’s assume you thought you paid for THIS but you got THAT instead.  How much of a problem is that for you?

Was it an honest mistake, an oversight, regardless of if it was your mistake inboxdollars reviews  or theirs, is it important to you that the business at least tries to help you and make things right?

In my book that’s paramount.

Do they follow through or do they all of a sudden become hard to reach if not impossible?

I figure there are always going to be problems.

As a customer, I absolutely place a huge importance on how these things are handled.

As a business person/seller, I look at these situations as an opportunity to build trust by promptly and effectively taking care of it.

There is always a solution.  Fair is fair.

Return policy

The policy for some companies is they don’t have a return policy.  Their policy is “all sales final”.

I don’t know about you but that’s a red flag for me.  I’m either, at best, skeptical about doing business with a company with that policy, or more likely unlikely to do business with them at all.

The way I see it, the ability to return something, regardless of whose fault it is, is a very important factor whether to do business with a company.

There are exceptions to every rule, sometimes things happen that are outside the return policy.  That’s where the previous two factors, reputation and handling of problems come into play.

How important is the return policy to you?


In our price-conscious world, many people think price is the main reason people buy things.  I think most of us realize that’s not the case.

People buy value.  Value is a relative term.  People place different value on different things.

Price is important but it is only part of the equation in my opinion.

If the previous three factors (reputation, handling of problems, return policy) are not in place or at least satisfactory to me, I probably won’t buy from someone at any price.

On the other hand, if all things are equal, which may include other factors than the ones discussed here, why would I pay more when I can get it for less?

Make Money Online

What if the business is about helping people by teaching them how to make money online?  What parameters or factors would you or could you use to evaluate the effectiveness of such a company?

If reputation is a factor, how would you go about finding out about it?

How about the way they handle problems?

Return policy?  Return what?  Is there a way to compare that?

Assuming price is a factor, who or what do you compare it to?

If there was a business that teaches people how to make money online and you could literally get all the information you want and then some, how interested would you be in learning more about them?

Try it you’ll like it

If you could get a free sampling of how they do what they do and have the opportunity to interact with them and the others who are using the system, assuming learning to make money online is an interest of yours, why would you not look into it?

If you could get free stuff without obligation that you can keep whether you do business with them or not, what would you think about that?

If you were encouraged to search for complaints and were dared to find as many complaints as you could about them, how likely is it that you’d take the time to do that?

What are your thoughts and feelings about long-term commitments with a business?  What if you could decide on a month to month basis if you want to stay or go based on whatever it is you base your decision?

How interested are you in reading my review and the reviews of others?

If you could take no more than a minute to create a free ($0), no-obligation, no-credit-card-necessary, account, that would allow you immediate access, why would you not?…

How People Make Money Online?

By this time, I already give you the basics and some tips to make money online. But, how people really making money online? Is there any method for them to make money online? Well, we will find out how they make money online in this post.

When I’m online, the first thing I do is logging in to Gmail account. And then I open up and I logging in to my Facebook account. Then I will open Google Blog Search to seek any new posts on any blogs. Over 2 months I research how people (the beginners) make money online and then most of them are doing these things :

1. Buying a longtail domain
They will buy a domain with sounds like; make money online, affiliate marketing, make money easily.

Example : or

Yes, they have research the hot keywords but they not analyze the competition of those keywords. They think they can be number one on search engine if the domain is similar to the keyword. Maybe those domains are good for SEO, but people will forget it soon.

2. Creating a self-hosted WordPress blog
After the domain purchased, they will create a blog. Most of them (95%) are using self-hosted WordPress blog. Why? Because they think they can beat Google if they using a good blog platform.

I don’t like WordPress because it’s too complex. You must upgrade the engine, upgrade the plugins, setting out the permalink, and many more. I prefer Blogspot for blog engine because it’s simple.

About 3 years ago, SEO depends on keyword density and meta tag. But now, as you can see there is over million blogs who talk about make money online. For now, SEO depends on backlinks and traffic. So, any blog platform can be number one on Google.

3. Start posting
They start posting every day, even they have no original article. Yeah, you are right, they rewrite some articles from article directory or even from a pro blog. Maybe rewriting the articles will make it unique, but people must work hard to accept the meaning of those articles. If you don’t believe it, just try to rewrite some article with some article rewriter, like I got here.

4. Start publishing ads
When the traffic is not quite big, they already publishing ads at every corner of the blog. At header, top of post, bottom of post, sidebar, and bottom header. Those ads are very annoying for readers.

5. Getting traffic from traffic exchange program
They buy some credits and leave the blog visited by many user of the traffic exchange program. Maybe they will get tons of traffic, but not a targeted traffic. This method will make your blog’s Alexa rank higher, but Google didn’t like a traffic like this one. So, you better avoid this method; inviting your friends is better.

6. Commenting on others blog with spam method
These people will make their blog full of backlinks by how much does transcribeme pay commenting on many blogs. They fill the name field with the keyword that they focus on and they filled the website field with the url of their blog. Some examples of those comments are :

“Hi, thanks for sharing!”
“This post is great!”
“I can’t wait for the next post”
“Well done, you did a great job. Keep on blogging!”

Why spam comments are so short and simple? If I were being the spammer, I will do the same thing but with better comment, like this one :

“I think there is a lot of making money online method, they all are good and profitable. But, the most important factors of making money online are traffic and conversion. Traffic is good, but targeted traffic is much better. I hope that I can make money by following your advice. Thanks.”

That’s doesn’t looked like a spam comment, isn’t it?

Well, unfortunately I’m just a beginner who starts making money online with different techniques and methods. You can follow those methods or you can follow my methods by subscribing to my post here.

Your comment is priceless for this blog. Let the others see what you think about this post!…

Is Link Building Still Important?

There has been a lot of talk about various changes happening with the way search engines rank websites in connection with link building. However, they haven?t changed as far as one way links to your website are concerned, especially if they come from quality sites that are closely related to yours. You can be sure that you will get the search engine?s stamp of approval when they see the number of relevant websites linking to yours simply because you provide great content and based on this, they increase your page ranking.

This sounds simple enough and establishes the relationship between the search engines and your website?s inbound links. So long as you have one way links coming to your website naturally, you need not ever worry about losing your page ranking. A high page ranking automatically means coming up in the first page like this of the search engine?s results, which means driving traffic to your website that you can convert into customers.

Link Popularity ? A Major Traffic Generator

You would be amazed to know that quality links to your website are capable of bringing you more targeted traffic than a search engine can. When other related niche sites and blogs choose to link with your site, you will enjoy targeted traffic specifically looking for you, which is any Internet marketer?s ultimate goal. Your link popularity increases and the search engines smile at you. Links generate traffic that even search engines cannot independently bring to your website. When you use the right linking strategies, you will receive free traffic to your website. That is why it is said that the success of a website often depends on the kind of links. If you don?t have links, you have a major uphill task ahead of you, both in terms of getting the search engines to notice you, as well as getting the traffic you dreamed of.

What Benefits You Can Expect From Links

We can safely conclude that when you focus on one way link building strategies, you can expect increased targeted traffic from the site that has linked to yours and also experience a better ranking for the keywords you are targeting. You would have probably noticed that websites that seem to have a continuous flow of good traffic also have a number of quality incoming links. To know exactly how many incoming links the website has, there are tools that can help you get this information.

How To Go About One Way Link Building

Let?s think about why a webmaster would want to link to your site. When they perceive that your website has good content or resources that their visitors may be interested in, they will want to link to your site. Search engines appreciate good content with the right keywords because they can bring visitors who look for these keywords to your site.

Webmasters are always on the look out for quality content to link to, and if your site provides it, they will point their visitors to you voluntarily.

Therefore, one way of building links is by providing quality content and free resources that others can link to. If you enjoy writing articles in your area of expertise, you can post them on your website as well as in article directories with a resource box that has a link to your site. By allowing other webmasters to use your article in its entirety, you can have visitors heading for your website for more information.

These days, Internet marketers are recognizing how participating in forums and online discussion boards can help them. You can get yourself established as an expert in your field by contributing useful comments that make people look up to you for more information and link to your website.

Like the above, there are several methods that help you increase your link popularity. You could go through a variety of these and patiently go through the process of building links to your website over a period of time. Alternately, you could take the help of guides that can help you in your one-way link building process in a very short time, resulting in high page rankings and targeted traffic.…